Monday, September 30, 2019

Education of First Nations of Canada Essay

It has been observed that education on the First Nations have been a problem in the academe because of low academic performance, high attrition, poor retention, weak persistence and many more negative feedbacks. It is the purpose of the researcher to investigate on this problem. It is important that in the education of people the four R’s must be present and observed. The four R’s are respect, relevance, reciprocity, and responsibility. If the First Nations are seen to have been under-represented in Colleges and Universities, it might be that the four R’s have never been taken into serious consideration in dealing with the First Nations of Canada. This research then intends to review literature and earlier studies to find out about the history of the education of the First Nations of Canada. It shall visit the University of Calgary sites to observe and document through pictures the structure of the academic environment that brought about the education of the First nations which has caused a lot of frustrations not only in the education sector but also in the business world. The field project is relevant as it shall give a first hand information to the researcher and it shall provide the opportunity to draw objective and reliable conclusion as regards to the kind of education the First Nations of Canada have. Reference: Alaska Native Knowledge Network. (2008). First nations of Canada. Retrieved, June 9, 2009 from http://www. ankn. uaf. edu/IEW/firstnat. html

Sunday, September 29, 2019

The Scarlet Letter: Significance of Hester Prynne

In Nathaniel Hawthorne's The Scarlet Letter, Hester Prynne reveals that although society attempts to confine people, those with inner strength are able to break free of their restrictive labels. Even though the public shunned Hester and forced her into solitude, she still, at the end of her â€Å"term of confinement†, found a way to overcome societys stereotypes.Hester's inner strength allowed her to rise above the negative connotations of the scarlet letter, and now viewed the symbol as a representation of sacredness, which enabled her to walk securely amid all peril† (112). She, through her determination and toughness, turned the scarlet letter from a marking of shame into a symbol of charity and ability by also dedicating herself to being kind to her community.Hester's generosity towards the people that shunned her despite their negative opinions regarding her â€Å"sinful† actions is representative of her ability to defy the stereotype that society has given h er. Hester is now known to society as a woman â€Å"who is so kind to the poor, so helpful to the sick, so comfortable to the afflicted† (1 12). She assumed a â€Å"freedom of speculation†, allowing her to view the once burning symbol on her chest as a symbol of which she could be proud.Hester's mental toughness and boldness was compared to that of â€Å"men of the sword overthrowing nobles and kings† (1 14), as she was fiercely determined to reconstruct the image denoted by the scarlet letter. By overcoming the restrictions society tries to place on her, such as solitary confinement and banishment, she allows herself to emerge an admirable public fgure. Society now ceases to uphold a negative representation of Hester. Furthermore, Hester's mental strength allowed her to aintain the idea that â€Å"the world's law was no law for her mind [114]. In other words, she believes that the stereotypes and labels that society puts on people are never permanent, and is a symbol of how an image can be augmented if one possesses the will and mental toughness. Hester could have simply accept the label society has put on her, but instead through this mindset she found the strength to overcome her derogatory reputation that was bestowed upon her and turned it into one in which she could be confident. The Scarlet Letter: Significance of Hester Prynne By mnunziante

Saturday, September 28, 2019

Analysis and Recommendation Case Study Example | Topics and Well Written Essays - 500 words

Analysis and Recommendation - Case Study Example Some of these technological projects include the use of automated sales system, automated payment system and modern social relation management. 1. There should be a centralized information technology system that ensures that individual sales personals and stores do not keep different information. This recommendation would have to start with the networking of the information technology systems that exists in individual stores. 2. In order to increase the trust of customers for the future sustainability of the company, customers need to be brought closer to the company. It is therefore recommended that the company develops an effective customer relationship management plan that will be focused on the use of new media to attract existing and new customers closer to the company. 3. As SUH is about to change its sales trend and pattern from purchase to rentals, it is highly recommended that all staff on the sales support department be taken through a comprehensive in-service training that will bring the staff up to date with the new trend to take off. The absence of such a training process will affect the work output of staff for the new changes in a negative way because they will not be very much abreast with the new system. The technology solution that will be suggested for the improvement of customer relationship management in the company is the use of customer social network. This is a very simple but highly powerful technological tool and system that can be used to improvement the customer relationship that exists between a company and its customers. Sight must not be lost of the fact that customers are the lifeline to every company and that the survival of every company depends largely on customers. For this reason, any programs that put customers first must highly be appreciated. Customer social network makes use of the new

Friday, September 27, 2019

Virgin and Child with Four Angels Research Paper

Virgin and Child with Four Angels - Research Paper Example The dimensions are not very impressive. The artwork is relatively small. It is 63 cm tall and 39 cm wide. Wonderful use of light and shade gives the viewer a glazy feel. The painting has been developed on a wooden panel. The subject is all about Virgin Mary holding her son Jesus (in the form of a little baby). The depiction shows the mother and the child has very human-like rather than angel-like structure. The scene is that of Virgin Mary being anointed the Queen of the Heaven by four angels. Nevertheless, the artist has depicted the scene on the backdrop of contemporary cityscape (Harbison, 160-165). In this way, contemporary metropolitan environment has been admixed with the Biblical mythology. However, the facial expressions of Virgin Mary and the four angels appear to be very serious but serene and full of heavenly pity. The painting is of oil-on-panel variety, where the artist has laboured hard to create fine details. Use of several colours along with copious illumination has been accomplished with the help of brushstrokes and different oil-based shades. Medieval Europe used to be a very religious place. Religion played a key role in not only socio-cultural life, but also in the continent’s politics, municipality, architecture, military, ethics, etc. The art and architecture of Europe at that time clearly reflected this social situation. Christianity influenced the Medieval European population heavily, and the artwork Virgin and Child with Four Angels is a very important example of this reality. Common people used to buy lots of artefacts dedicated to Christianity, and many contemporary pictures and paintings depicted Virgin Mary, Jesus Christ, and other historic or mythological characters (Borchert, 144). Gerard David was no exception to this tendency, and he used his artistic skills professionally. In his time, he might have earned considerable amount of money by creating and selling artworks depicting scenes from Christian texts and Biblical

Thursday, September 26, 2019

Christian Democracy Essay Example | Topics and Well Written Essays - 1500 words

Christian Democracy - Essay Example We combine the principle of centralization and that of popular sovereignty. Christian Democracy had, for all intents and purposes, begun with the immediate pre-war period. Thus, unlike political movements like socialism, or even liberalism, Christian Democracy became an important political force before it had matured ideologically. As a result, the development of its ideology was inhibited by the pressures of political responsibility. The Italian Christian Democratic Party, for example, was founded in 1943 and came to power in 1948. It was never able to develop its autonomous self separately from a close and intimate relationship with the state. The Christian Democratic phenomenon raises several puzzles: the contradiction between these parties' religious roots and their enduring success in the heart of one of the most secular social environments in the world, western Europe; the success of religion in structuring impressively successful political parties at a time of general secularization and decline of the institutional power of the church; the translation of religion, a supposedly premodern cleavage, into mass parties, the modern political weapon par excellence; the emergence of confessional parties in some countries but not in others; the domination (and often monopolization) of the bourgeois political space by confessional parties; the integration into... Solving these puzzles requires a theory of Christian Democracy. Such a theory should specify the conditions under which parties that appeal to voters on religious grounds form and succeed; account for the failure of such parties to emerge in seemingly favourable environments; and determine the impact of confessional parties on the politics of the societies in which they operate and the ways in which they shape the relationship of religion and politics. (Stathis, p.2) European Scenario One of the initial problems that European Christian Democratic leaders had to overcome was the traditional reluctance of many devout Catholics to get involved in politics. After the unification of Italy by a liberal, anticlerical movement in 1870, the popes exhorted their followers to stay aloof from politics. At the time of the virulently anti-Catholic phase of the French Revolution, many French Catholics adopted similar positions of separation and intransigence. Both the French Revolution and the Italian unification were accompanied by substantial increases in state power. This meant significantly less respect for traditional ecclesiastical prerogatives. The Church and many faithful Catholics reacted to this state usurpation by attempting to withdraw from the political system and withholding their cooperation. This attitude split the Catholic faithful, with some believers maintaining that they ought to participate in politics, even under a liberal, anticlerical state, to "Christianize" the political process. (Einaudi, 187-90) By the beginning of the twentieth century, the official Church position toward the liberal state had softened somewhat. In 1891, Pope Leo

Wednesday, September 25, 2019

Antimicrobial Resistance Essay Example | Topics and Well Written Essays - 250 words

Antimicrobial Resistance - Essay Example In doing so the microbes develop primary resistant to the drugs. Another cause for resistance is when the health care providers use excessive antibiotics and antimalarials that in the long run lead to drug resistance (WHO, 20ll) . The patients on the other hand have contributed to drug resistance because of failure to complete prescribed doses. Some get better and through away the drugs before they are healed. They also engage in self medication by buy drugs that are not meant to treat a certain diseases in so doing they increase drug resistance (Stephen S. Morse, 1995). The inndustries increase drug resistance through the manufacture of substandard drugs that have low potency and therefore do not cure diseases. Some industries also import counterfeit drugs that are of very low quality, while some manufacture drugs with wrong ingredients and all these result in drug resistance. To help prevent antimicrobial resistance health care providers should educate the health workers so as to curb inappropriate prescribing. Secondly, they should also train drug dispensers to require prescriptions and make refferals when necessary (Richard Smith, 2001). Third they can also improve the communication between the patients and the doctor so as to improve adherence to prescribed drugs. Lastly they can institute disease control practises such as use of mosquito nets, hand washing to reduce pathogen transmissions (CDC, 2000). CDC. (2000, January). A public health action plan to combat antimicrobial resistance. Retrieved Septemeber 22, 2011, from Interagency Task Force on Antimicrobial Resistance: http://www.cdc.gov/drugresistance/actionplan/aractionplan.pdf Richard Smith, J. C. (2001, September). Interventions against antimicrobial resistance. Retrieved September 22, 2011, from Global Forum for Health Research: http://www.who.int/drugresistance/interventions_against_antimicrobial_resistance.pdf Stephen S. Morse, P. (1995, March).

Tuesday, September 24, 2019

The American Cancer Society Essay Example | Topics and Well Written Essays - 500 words - 1

The American Cancer Society - Essay Example According to the ACS (2015), nearly 1.5 million new incidences of cancer occur in the United States yearly. This rise in cancer cases has been attributed to various causes. ACS states that cancer is caused by exposure to specific chemicals such as lead and asbestos. Exposure to radiation also causes or increases the probability of developing cancer. In addition, genetics plays a vital role in causing cancer. Some cancer types are caused by genetics which are transferred from generation to generation. Poor lifestyle factors can also lead to cancer, for example, poor diet and the adoption of a sedentary lifestyle (Kitahara et al., 2012). Smoking tobacco has also been linked to lung cancer. Cancer policies should focus more on prevention measures. Further, the public should be educated about the significance of regular screening practices. Regular screening practices will help health care professionals to detect the ailment early before it progresses. These practices will minimize the incidence of cancer in the United States. The ACS (2015) funds the palliative care research program to a tune of 26 million dollars. Through this program, ACS will improve the quality of life for patients. Subsequently, the negative side effects from cancer will be minimized. Thus, the program will aid in improving the lives of cancer patients and their families. More than 60% of cancer patients undergo painful treatment procedures leading to a reduction in quality of life.

Monday, September 23, 2019

Product Assessment Research Paper Example | Topics and Well Written Essays - 1250 words

Product Assessment - Research Paper Example The research paper describes how the usage of landline is endangered by the invention of new technology. The best foreign country where the telephone manufacturers of USA should market their products is in Ethiopia, Africa. The marketing strategies to target and position the products are also elaborated in the paper. 1. Landline Usage in USA During the 20th century, landline has been the only source of communication in USA. More or less every household had the access to landline for their communicating purpose with the outside world. There have been times when a particular village in USA used to have only one phone and that phone has been their only source of communication with the outside world. Landline not only served as the only mode of communication for the people of USA at that time but it also acted as a savior in time of emergencies. The target market of landline in the 20th century was the upper class people who could afford the costly rental connections. Landline connection was not at all cheap for the lower income group. But with the advent of wireless phones and the Voice Over internet Protocol (VoIP), the use of landline is slowly becoming obsolete. The people of USA are now attracted towards the usage of mobile phones and they also prefer the usage of internet for communicating with their near ones, friends and others (Shimp 322). 2. Declining use of landline in USA The National Health Interview Survey (NHIS) has identified that in June 2010 one of every four American homes has access to wireless telephones and they relied on its services. About 24.9% of the adults in households of USA have deserted the use landline and is using cell phones. 29% of the children in households are also using cell phones and thus in USA the need for landlines are becoming obsolete (Blumberg â€Å"Wireless Substitution: Early Release of Estimates from the National Health Interview Survey 2010†). In USA the subscription to wireless connections has risen from 33. 8 million in 1995 to 322.9 million in June 2011 (â€Å"American Community Survey†). The reason behind this rising number of cell phone users are due to its feature that it can be carried to any place. Cell phone has the advantage of communicating with anybody at any point of time. The texting option has also become popular among the youths of USA, which has totally removed the use of landline by the youth. (â€Å"US Wireless Industry†) Another reason for landline becoming obsolete is the injection of 3G in the USA market. 3G Internet connections have made it possible for the mass to communicate with their close ones more conveniently through video chat. It has been seen that USA has the most unique subscribers of 3G than any countries (â€Å"Submissions Accepted for MobileCON 2013 Best Mobile IT Solutions of the Year†). About 32.9 % of the people living in poverty have also been using wireless telephones of cell phones. This shows the popularity of cell phones a mong all classes of people in USA. This also implies that cell phone connections are quite affordable (Blumberg â€Å"Wireless Substitution: Early Release of Estimates from the National Health Interview Survey 2010†). It has been said for color television it took 21 years to reach every house of the

Sunday, September 22, 2019

Mankind is nah island Essay Example for Free

Mankind is nah island Essay The dynamic concept, belonging, is highly influenced by social marginalisation as individuals develop a sense of displacement amongst the dominant culture. Vangenderon’s, ‘Mankind Is No Island’, utilises film techniques, mise-en-scene and literary devices to explore the intangible concept of belonging. A sense of affiliation is established through the absence of belonging amongst the subjects of homelessness in two iconic cities, New York and Sydney. Representation All representation is subjective and incomplete. It allows us to understand an issue from a range of perspectives. The consideration of a variety of perspectives is necessary to developing a genuine understanding of an issue. Language is used to articulate, our particular perspective on an issue. The productive tension between the texts we have studied demonstrate how conflicting perspectives allow audiences to fully understand the complexity of representations. Appreciating that no single perspective contains the ‘truth’ allows us to value the unique contribution of each perspective. When preparing drafts: Start with an idea that allows for growth in multiple directions Choose one of those paths stick to it Allow yourself to end an idea then start again with new direction. Drafting strategies Rewrite sections of your story that seem to be wasted. Have a list of multiple next ‘moves’ to choose from When stuck do some research of the topic Work on the structure of the story. Intro Answer the question - INDICATE 2 ISSUES Elaborate stance – outline issues further. Clarify stance if you have made an overall assessment i.e. the effectiveness of Australian legal system. Link back to question, reiterate stance/direction Note: Maximum clarity Body 1* – Issue #1 Legal Response. Body 2 – Issue #1 Non-legal response. Body 3 – Issue #2 Legal Response. Body 4 – Issue #2 Non-legal response. Conclusion * Topic sentence: Introduce focus of paragraph [your point] Prove: Elaborate, clarify Discuss example – legislatiom, stas, cases, keywords, key terminolotiy, quotes, related to this topic Evaluation – reiterate what this evidence proves Link main argument.

Saturday, September 21, 2019

Capital One Case Study Essay Example for Free

Capital One Case Study Essay 1. What is Capital One’s business and who are their competitors? Capital Ones business deals with a bank financial servicing company. They specialize specifically in banking, credit cards, home loans, auto loans and savings products. Capital One was founded by Richard Fairbank and Nigel Morris in 1988. Fairbank highly focused on the marketing and customization of credit card use and information. The company is very analytical and is very technological when gathering data information. They were basically put together centering around the idea of technology within the company itself. Some of their direct competitors would be against Bank Of America, American Express and Barclay’s bank. 2. What is their strategy to grow profitably and compete? Give examples. Capital One was put together with technology right at the core of their business. This makes them different from their competitors since most other companies had a business model first before technology was every involved. The technological part of their company is very important since they use it to analyze and comprehend their customers characteristics such as credit risk. This is basically their way of improving customer service and to increase profitability. Fairbank developed a data machine that was able to access a customer risk factor from each product as well as detect fraud. At Capital Ones point of inception, the online communication was making its way in our society so the company focused on highly internet marketing. This strategic action lead to 2.5 millions customers signing up as this online banking systems was the new and improved way to make payments. 3. How do they use information to implement their strategy? What kinds of information do they use and where does it come from? They vastly use their information system and technology to help during day to day activities. Their main use of this information is to analyze customer data and make appropriate suggestions and choices regarding their marketing strategy. They implement many â€Å"tests† and have used their idea of diving up their customer population by segmenting their data. This was a success and was a high profit for capital one. This lead to their improvement of customer relationships since they had vast information of them and had technology that could easily access and identify their customers through a digital fingerprint. This company focuses on personal information from their customer base to make decisions and access which one of them will be able to pay them back after a loan. One of the ways capital one has access this information is through the post offices file and other checking agencies as well. Capital one basically takes information from any pertinent source that can provide then with reliable data. 4. List and describe the information technologies used to support their strategy? Information-based strategy company focuses on high credit risk\low credit risk this helps them comprehend their customers data and to make sure that their choices are made with those people who are actually going to pay them back their information-based system collects and analyzes the information which helps them market to their customers as it attracts various aspects of customers needs Data Warehouse Mining Infrastructure this is to support their information based system while having shared communication between different branches Their offices in UK and US can have clearly make accurate decisions since they can both have access to each others database Trillium Software This software analyzes their customer data with such intelligence that it is used to help them with final decision making It is also used for customer service support 5. Describe their notion of a â€Å"scientific test†. Contrast this approach to product development and launch with a more traditional approach that a manufacturing company might use. Capital Ones scientific test was used with their software to collect test data information while enhancing the data they already had as well. They used this software to analyze and collect information from potential customers. They conducted over 45,000 tests at one point which helped them comprehend customer information while identifying any fraudulent activity as well. They grew every day and had millions of customer signed up online at the end. Capital One had a great relationship with their IT department since technology was part of its core competencies. Fairbank even allowed anyone to propose an idea for a test if it was profitable looking enough. This showed that the company wanted to involve each and every employee to work with them on their marketing strategy. The process for product development occurs when an idea is started, to the design and then with the actual product being manufactured and engineered. Capital One way of working with this process involves having their marketers research and access the information and data to understand their customers tendencies and preferences. A more traditional approach that a manufacturing company may use is having Capital One is started with a strict business model and then having to computerize it later on. Everything is first manually done and analyzed in this case. The technology and use of software would be used later on in terms of Capital Ones informational strategies.

Friday, September 20, 2019

Forces in Skeletal Structure of the Arm

Forces in Skeletal Structure of the Arm Bio Mechanics and Kinetics Task 1. Produce a labelled diagram showing the forces involved on the skeletal structure of a human arm as a weight is being held at a particular angle. Your report should use the principle of moments to fully describe all of the forces that are being applied at various points along the forearm through the muscle and tendons. (Assessment criteria 1.1, 1.2, 1.3) Skeletal muscles consist of many parallel fibres wrapped in a flexible sheath along a bone, narrowing at both ends into tendons. Some of the muscles thin into two or three tendons which are known as â€Å"biceps† and â€Å"triceps†. Muscle fibres contract after receiving an electrical signal from the nerve ending attached to them; hence the muscles shorten and a pulling force is sensed by the two bones. Primarily, the main function of the muscles is to pull and not to push. As part of this task, I am going to demonstrate the forces involved on the skeletal structure of the human arm when a weight is being held at a particular angle. The image below shows a free-body diagram illustrating the forces exerted on the forearm bar. According to the Laws of Statics such as Newton’s Law, the net force on the immobile bar must be zero, and the total torque (which will be discussed later) is also zero. Figure 1 Hence the forces acting on the forearm are its weight (W), the weight of the hand (H), force from the bicep muscle (B, which pulls upward the forearm at an angle ÃŽ ±) and the force from the humerus bone (A). The muscular system within the arm generates linear force. Linear force refers to the force that acts in straight line between the origin and the insertion. However the linear force is manifested by the rotational moment which is generated at the joint centre. This is due to the geometrical relationship between the lines of action of the muscles and the joint centre. The maximum force a muscle is able to exert is equivalent to its cross-sectional area, i.e. the legs are capable of lifting heavier load due to having greater cross-sectional area compared to the arms. Therefore the estimated maximum force a muscle can apply is about 7106 dyn/cm2 = 7 x 105 Pa = 102lb/in2. The formula to calculate the moment of force is: For example, if an arm (weighing 7kg) lifts a load of 5kg by 1cm, what is the moment of force applied on the arm? Firstly I will need to find the force of both objects, by using this formula: Where acceleration is 9.8m/s (Earths gravitational field, since it is constant). The force of the object = 5kg X 9.8m/s = 49N The force of the arm = 7kg X 9.8m/s = 68.6N Therefore the moment of a force =49N X 0.01m = 0.49Nm The moment of force of 0.49Nm is applied on the arm. The various joints in the body are known as levers which causes rotations about a fulcrum (axis rotation). This is used to figure out the forces exerted by the muscles such as lifting loads and transfer movement from one point to another. For a lever, the force F required to balance a load of weight (W) is: Where d1 and d2 are the lengths of the lever arms (illustrated in figure 2) If d1 is 5cm and d2 is 35cm, find out the force required to balance the weight of 5kg. Using the above formula: Therefore, a force of 0.71Nm is required to balance the weight of 5kg on the arm. If the load is close to the fulcrum, the mechanical advantage is greater (d12); hence if it is far away then it is smaller (d2> d1). Therefore the mechanical advantage may increase or decrease depending on the distances from the fulcrum. We can also measure torque (any point of the fulcrum), which refers to the force applied over a distance (lever arm) that causes rotations of the fulcrum. The torque is dependent on three variables: amount of force, angle of application of force and the length of the moment arm/ R. As mentioned above in figure 1, the total torque is equal to zero;. The following formula is used to calculate Torque Ï„: Where F is the force (0.71Nm), R is the distance from the location force is applied to the joint (moment arm) (35cm) à Ã‚ ´ is the angle between the force and the radial line I will now find out the torque for the same question, if the angle is 20 °; This links in with the above statement of the total torque being equal to zero. I am now going to discuss about the elbow and the forces applied to it. There are many properties which can be used to calculate the forces of the biceps: the angle of the elbow; the length of the upper and lower arm bone; and the distance from the bone to the location the muscle is attached to. I will now use this formula to find out the force exerted by the biceps (equilibrium) in holding the object, which is the sum of the clockwise moments about any points, equals the sum of the anticlockwise moments about the same point: Taking 5cm from bone to the biceps attachment; The force exerted by the biceps holding the object is 891.8N. Similarly, we can also measure the tension of the bicep/arm holding the object. The image below shows an arm being held out and elevated from the shoulder by the deltoid muscle. The forces can be measured the taking the sum of the torques (of the shoulder joint, the tension (T) can be calculated: Where W1 is the weight of the arm, W 2 is the weight of the object Using the above question; if = 20; the weight of the arm (W1) is 68.6N and the weight of the object (W2) is 49N, then calculate T: = 113.96N Therefore the force needed to hold up the bicep/arm at 20, is 113.96N. Task 2. A) You must complete the energy changes/momentum worksheet. Assessment criteria 2.3,2.4 See attachments b) You must produce a report that describes the equations of motion needed to calculate the range and maximum height that a projectile thrown by a human can achieve. This report must include examples of both the range equation and maximum height equation. You could use a sports person throwing a ball as an example. A projectile is any object that has been thrown or shot by a human (measures projectile motion). Projectiles are affected by two factors: gravity (Horizontal motion) and air resistance (vertical motion which is the force of gravity pulling down the object). As part of this task I am going to carry out various calculations to find out the range and maximum height that a golf ball can achieve when a golf player hits the ball. A golfer hits a ball so that it moves off with a speed of 37m/s at an angle of 45. I am going to calculate how far the ball goes; the maximum height it will reach; and how long it takes for the ball to get there. Firstly, I am going to use the following formula to calculate how far the ball travels; Where R is the range/resultant (how far the ball goes), V0 is the initial velocity of the ball speed (37m/s) g is the gravity (9.8m/s) also can be used as (a) since it is constant à Ã‚ ´ is angle of the ball (45 °) Therefore; Hence, when a ball is hit with a speed of 37m/s at 45 °, the ball will go far as 139.7m. Secondly, I will calculate the maximum projectile height (how high a ball will go) by using the following method; Where Ymax is the maximum projectile height that the ball will go The maximum projectile height that a ball will reach is 34.9m. The final calculation that I am going to carry out is the flight time so that I can find out how long it takes for the ball to get there. I will use the following method; Where Tflight is the time flight of how long it takes for the ball to reach there. The flight time for the ball to get there is 5.3s. Using the same question, I now want to find out how far the ball travels horizontally from A to C and the time that the ball is in the air, ignoring any air resistance and taking g = 10ms-2. Firstly, I will calculate the time that the ball is in the air for, by using the following formula; I need to find out the vertical motion from A to B first = 90 ° 45 ° = 45 ° Formula; Where v is the final velocity (0 since it is moving horizontally), u is the initial velocity (37m/s x cos 45) is 26.16m/s a is the acceleration (10m/s) t is the time Therefore; , so the time it takes from A to C is twice this I will now look at the horizontal motion from A to C. Horizontal component of velocity. This is constant during motion. Horizontal distance = horizontal velocity X time of flight Therefore the horizontal distance the ball travels from A to C is 136.8m. Task 3. You must produce a report showing how the variation of blood pressure affects the human body. Your report must include calculations to determine pressure based on area or density values. Assessment criteria 3.1,3.2 Bernoulli’s Principles explains that flowing blood has different speeds and therefore different kinetic energies (KE) at different parts of the arteries. It determines the relationships between the pressure, density and velocity at every point in a fluid. Bernoulli’s Principle was discovered by a Swiss physicist called Daniel Bernoulli in 1738. He has demonstrated that as the velocity of fluid flow increases, its pressure decreases. Flowing blood has mass and velocity. The mean velocity squared (V2) is equal to the kinetic energy. The image below demonstrates the variance of kinetic energy at different parts of the vessels and also shows the theory of Bernoulli’s Principle: Therefore KE =  ½ mV2. As we know from above that blood flows inside arteries, were pressure is applied laterally against the walls of the vessel which is known as the potential or pressure energy (PE). The total energy (E) of the blood pressure within the artery is the sum of the kinetic and potential energies (presuming there are no gravitational effects): E = KE + PE(where KE ∠ V2)à ¢Ã¢â€š ¬Ã†â€™ Therefore,E ∠ V2 + PE Similarly, Bernoulli’s Principle states that the sum of the Pressure (P), the kinetic energy per unit volume (1/2 pv2), and the gravitational potential energy per unit volume (pgy) has the same value at all points along a streamline. The equation below shows this: There are two vital theories that follow from this relationship, which includes: Blood flow driven by the variation in total energy between two points. Normally, pressure is considered as the driving force for blood flow but in fact it is the total energy that moves flow between two areas (i.e. longitudinally along a blood vessel or across a heart valve). KE is relatively low in most of the cardiovascular system; hence PE difference is the energy that drives flow. Similarly, is KE is high then the total energy increases which explains the flow across the aortic valve during cardiac ejection. This is because, as KE drives blood across the valve at a very high velocity, it ensures that the total energy (E) in the blood crossing the valve is higher than the total energy of the blood more distal in the aorta. KE and PE can be converted to maintain the total energy unchanged, which is the basis of Bernoulli’s Principle. This principle is basically about the blood vessel that is suddenly narrowed then returned to its normal diameter. The velocity increases as the diameter decreases in narrowed region (stenosis). Blood flow (F) is the mean velocity (V) and the vessel cross-sectional area (A) is directly related to diameter (D) (or radius, r2); hence V ∠ 1/D2. If the diameter is reduced by half in the region of the stenosis, the velocity increases 4-fold, due to KE ∠ V2, hence KE increases 16-fold. The image below demonstrates this: The image above shows the total energy being conserved within the stenosis (E actually decreases because of resistance), then the 16-fold increase in KE will decrease in PE. Once past the narrowed segment, KE will go back to its pre-stenosis value as the post-stenosis diameter is the equal to the pre-stenosis diameter, hence flow is conserved. Due to the resistance of the stenosis and turbulence, the port stenosis PE and E will both fall. Therefore, blood flowing at greater velocities has greater ratio of KE to PE. As we know, blood pressure is the force of fluid against the walls of the arteries, similar to how water exerts the pressure inside aplastic pipe. It is made up of systolic and diastolic pressure. Systolic pressure is the top figure and relates to when the heart is contracting (beating) and forcing blood through the arteries and transporting it to the rest of the body i.e. brain, kidneys etc. The normal values for systolic pressure is from 120-139mmHg. Diastolic pressure is the bottom figure and is linked to when the heart is relaxing. The normal value for diastolic pressure is between 80-89mmHg. Hence, if the values exceed these numbers, then it is considered to be hypertension. Hypertension is high blood pressure which is caused by the increased force of blood flowing through the arteries. Healthy arteries are flexible, strong and elastic. Inner lining of the arteries are smooth allowing the blood to flow freely, supplying important organs and tissues with adequate nutrients andoxygen. Hypertension can gradually lead to wide range of problems such as damaging the cell’s inner lining of the arteries; hence releasing a cascade of events that causes the artery wallsthick and stiff (called arteriosclerosis), or hardening of the arteries. Similarly, the fats from the diet enter the bloodstream and passes through the damaged cells. However, plaques are prone to building up in the arteries leading to atherosclerosis. These changes lead to blocking blood flow to the heart, kidneys, brain, arms and leg. Heart: it causes coronary artery disease, which is narrowing of the arteries that doesn’t allow blood to flow freely through the arteries. Leading to chest pain, heart attack (myocardial infarction)or irregular heart rhythms (arrhythmias). Hypertension can also cause enlarged left heart as the pressure forces the heart to work harder than necessary. Similarly, overtime the strain on the heart leads to the heart muscles to weaken and work less effectively causing the heart to wear out and fail. Brain: hypertension can cause mini-strokes (Transient ischemic attack (TIA)), which a temporary disruption of blood supply to the brain caused by blood clot or atherosclerosis. Similarly, it can lead to the full-blown stroke which happens when part of the brain is deprived of oxygen and nutrients leading brain cells to die. Uncontrolled hypertension damages and weakens the brains blood vessels, causing to narrow, rupture or leak. Narrowing and blockage of the brains blood vessels can also lead to Dementia and mild cognitive impairment. Kidneys: filters excess fluid and waste from the blood via a process that depends on healthy blood vessels. Hypertension can damage both the blood vessels and leading to the kidneys. This leads to various kidney diseases, failure and scarring of the kidney. Eyes:- Blood vessels supplies blood to the eyes; hence high blood pressure can damage the blood vessel (retinopathy) Reference http://www.bhf.org.uk/heart-health/conditions/high-blood-pressure/blood-pressure-research.aspx 22nd October 2013 http://www.bhf.org.uk/heart-health/conditions/high-blood-pressure.aspx 22nd October 2013 http://www.webmd.boots.com/hypertension-high-blood-pressure/guide/diastolic-systolic 24th October 2013 http://edition.cnn.com/HEALTH/library/high-blood-pressure/HI00062.html 24th October 2013 http://amazinghumanbody-prakash.blogspot.co.uk/2009/10/skeletal-system.html 25th October 2013 http://www.bbc.co.uk/science/humanbody/body/factfiles/armandshoulder/arm_and_hand.shtml 26th October 2013 http://www.cvphysiology.com/Hemodynamics/H012.htm 26th October 2013 http://www.bu.edu/gk12/kai/Lesson%206/BP_Back.pdf 27th October 2013 http://mysite.verizon.net/fvozzo/genphys/lecture.html 27th October 2013 http://muscle.ucsd.edu/musintro/ma.shtml 29th October 2013 http://www.as.wvu.edu/~rbrundage/chapter8b/sld015.htm 29th October 2013 http://www.answers.com/topic/projectile-motion 30th October 2013 http://www.wired.com/wiredscience/2011/10/optimizing-a-basketball-shot/ 1st November 2013 http://demoweb.physics.ucla.edu/node/28 25th November 2013 http://www.medicalphysics.org/apps/medicalphysicsedit/WebPOTB.pdf 25th November 2013 http://physics.eou.edu/opensource/physics/projectile.pdf 27th November 2013 http://www.google.co.uk/url?sa=trct=jq=esrc=ssource=webcd=14ved=0CG8QFjANurl=http%3A%2F%2Fwww.wooster.edu%2F~%2Fmedia%2Ffiles%2Facademics%2Fresearch%2Fhhmi%2Fresources%2Flectures%2Fhuman-arm-goniometer.ashxei=bnakUuzDC6yg7AbX5oGYCQusg=AFQjCNFMTH1EmPzRvKvptZu4R7_XUpFKPwbvm=bv.57752919,d.ZGU 28TH November 2013 Dobson et al. (2002). ‘ Collin advanced – Physics’. Collins eduction : London Rounce, J.F and Lowe, T.L. (1992). ‘Calculations for A level Physic’. Second edition. Stanley Thornes: Britain Boutal et al. (2008). ‘AS-Level physics – exam board’. Coordination group publications CGP: Newcastle Tsokos, KA. (2008). ‘Physics for the IB Diploma’. Fifth edition. Cambridge university press: united kingdom Johnson et al. (2000). ‘Advanced physics for you’. Nelson Thornes: united kingdom

Thursday, September 19, 2019

Comparing Choice in One Hundred Years of Solitude and Thousand Cranes :: comparison compare contrast essays

Choice in One Hundred Years of Solitude and Thousand Cranes       The issue of choice arises when comparing Gabriel Marquez's One Hundred Years of Solitude and Yasunari Kawabata's Thousand Cranes. The men in each novel forever seem to be repeating the lives of their male ancestors. These cycles reveal that man as a being, just like the mythological heros, has no true choice in the ultimate course his life will take. The male characters' personal development is overshadowed by the identity of their ancestors.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Since the beginning of time, man has clung to the notion that there exists some external force that determines his destiny. In Grecian times, the epic poet Hesoid wrote of a triumvirate of mythological Fates that supposedly gave "to men at birth evil and good to have". In other words, these three granted man his destiny. Clotho "spun the thread of life", Lacheis distributed the lots, and Atropos with his "abhorred shears" would "cut the thread at death"(Hamilton-43). All efforts to avoid the Fates were in vain. In every case their sentence would eventually be delivered. And it appears that once the Fates' ballot had been cast, the characters in Greek myths had no chance for redemption. One must wonder if man, like the Greeks portrayed, has any real choice in determining how he lives. That issue of choice arises when comparing Gabriel Marquez's One Hundred Years of Solitude and Yasunari Kawabata's Thousand Cranes. The men in Yasunari Kawabata's Thousand Cranes and Gabriel Garcia Marquez's One Hundred Years of Solitude forever seem to be repeating the lives of their male ancestors. These cycles reveal that man as a being, just like the mythological heros, has no true choice in the ultimate course his life will take. The male characters' personal development is overshadowed by the identity of their ancestors. Clotho, it appears, has recycled some of her spinning thread. The new male generations, superficially, are perceived to be woven of like design. Kikuji Mitani and the male Buendia's face communities that remember their ancestors. As a result, their unique communities inadvertently compare the actions of the sons to their respective fathers', having recognized the apparent similarities. Eclipsed by his father's aura, within his village, Kikuji's identity has no separate definition. To most townsfolk, like those at Chikako's tea ceremony, Kikuji exists as "Old Mr. Mitani's son"(16). He and his father are therefore viewed as essentially the same person.

Wednesday, September 18, 2019

Motivating Students Essay -- essays papers

Motivating Students The purpose of this research paper is to present research findings that show motivational teaching strategies to encourage the academic performance and achievement of students. Motivation is the drive on one’s thoughts and actions. Motivation is key to arouse the brain and to activate your senses. Motivation to learn is defined as, â€Å"The meaningfulness, value, and benefits of academic tasks to the learner.† (Lumsden, 1994). Students use motivation in the classroom to stimulate their learning capabilities. â€Å" Some students seem naturally enthusiastic about learning, but many need-or expect-their instructors to inspire, challenge, and stimulate them.† (Gross Davis 1993). To properly motivate one must understand a student’s behaviors. Behaviors that include the logical and illogical, the rational and irrational (Ames, 1984). Types of Motivation There are two different types of motivation in human behavior. The first is intrinsic. In this type of motivation a person does things because he or she wants to do them. â€Å"A student who is intrinsically motivated undertakes an activity ‘for its own sake, for the enjoyment it provides, the learning it permits, or the feelings of accomplishment it evokes† (Lumsden 1994). To make a student intrinsically motivated you must make the class relevant to them (Coolidge 1996). When a student realizes the benefits they will have in their lives by doing well in the class, they will be more eager to learn. The second type of motivation is extrinsic. This type of motivation is based on outside things. When a person does something in order to get something physical it is an extrinsic motivator. â€Å"An extrinsically motivated student performs ‘in order to obtain s... ...phies to motivate students. Seifert, K. (1999). Constructing a Psychology of Teaching & Learning. Boston, MA: Houghton Mifflin Company. This book explores how to reinforce motivation. Motivation that brings about success and failure. How to manage misbehavior. Tauber, R. (1998). Good or Bad, What Teachers Expect from Students They Generally Get. Retrieved November 16, 2003 from ERIC database. This article explains how not to let a child’s past or history affect your judgment of them, and how to teach equally to those who misbehave. Twenty Tips on Motivating Students. University of Nebraska Lincoln. Retrieved November 16, 2003 from http://www.unl.edu/gradstud/GSAP/motivstdnts.html Gives many tips for being an effective motivator. Wolk, R. (2003). Worlds Apart. Teacher Magazine, 14(5), pp.5. Retrieved September 24, 2003 from EBSCO database.

Tuesday, September 17, 2019

Mini Project in Marketing Essay

EXECUTIVE SUMMARY: This includes the company profile and its products. This also consists the target market and the segment. The company has identified the need of the soft drinks especially for the children. So the company wants to introduce the new product into the market for children but the company does not wants to confine to the children so the drink will also be used by the all age groups. The product is manufactured under Prathik & Pavan Pvt Ltd shortly known as p&p ltd. which is under the group of â€Å"SUPREME BREWERIES†. The product names include the REFRESCO, Snapple, LITE and SMOOTHY. These products include aerated and non aerated drinks both for the children and also for the all groups. For these products the target market include the mainly children and also the all age groups. The income levels of the target market may not affect the buying and demand. Vision: Growth for leadership which states growth with quality and customer attention and profit. Vision statement shows the following Customer attention Profit motive with morals Leadership in the market Mission: provide opportunities for growth and enrichment to our stake holders. We strive for integrity and honesty. Achieving best distribution by which product can reach to the consumers as early as possible. Goals: The primary objective of the company is to serve the needs and wants of the consumers. To improve and enhance the satisfaction levels of the consumers. To supply and provide the company’s product in every corner of the target market. Objectives: The primary objective of the company is to have a leadership position in the market. To make the product as generic so that the consumers will demand the product for every visit to the retailer by next 3 years. To achieve the 500000 units to sell per annum by next 4 years. Increasing the business to all over the markets in south India by next ten years. CORE PRODUCT: The core product in our product is the drink which we are offering. ACTUAL PRODUCT: The actual product is in the soft drink is the bottle size and the shape of the bottle. Actual product constitutes the no caffeine which causes the health related problems. Actual product will consist of the various variants and flavors’ which include aerated and non aerated drinks. AGUMENTED PRODUCT: The augmented product is the packaging and the distribution net work. And consumer can consume half the drink and he can store the remaining drink and can consume at later stages with taste remain same as at the time of sealed pack. Augmented product of the soft drink also consists of the other offers which include the tours and trips. This also includes the lunch and dinner with the brand ambassadors of the company. TARGET MARKET: The target market for soft drink is the children and the age group existing above 8 years also but the main target remains children. The children who having the age above 8 years they can consume. We are focusing only on Hyderabad market and the product can affordable by the middle class and lower middle class. Position statement: The company wants to serve the consumers with best quality drinks which will not have any impacts on the consumers. â€Å"Serve the quality, be the best.† This statement ensures the customers that the company serves the best quality of the products. This photo shows that the product ensures the coolness. MARKET ANALYSIS: As the company mainly targets the Hyderabad market. And targeting the mass market here the company targets all the segment children’s and their parents. Our main target is children’s but we are also targeting their parents because they are the initiators in the case of children’s the parents are the decision makers so we are targeting them. The children’s constitute our overall market. As there is no soft drink specially catering to the children this helps the company to sustain in the market with the substantial market share in the local players. This USP helps to attract the consumers towards the soft drink. Factors affecting the Consumer behavior in buying: There are various factors that involve in the buying of the soft drinks which include Cultural factors: With the increase of the literacy and awareness in the present days there are no cultural factors. However there are some situations where there are behavior pattern changes due to some cultural factors like festivals Social factors: These factors involve consumer’s family, small groups and status. The number of children decides the buying of the product. For example if the children are more than the elders in the family then the decision lies in concerns with the children. The buying of the soft drink cans depends on the status and there lifestyle. DEMOGRAPHIC: The soft drink is mainly targeting towards the children’s Age: Children (Above the 8 years) Young Adults (18-24 years) Age group of 25 and above GENDER: Both male and female GEOGRAPHIC: Hyderabad market PSYCHOGRAPHIC: The life style of the parents and their purchasing behavior. The life style of the parents plays a major role since the purchasing decision ultimately lies with them. BEHAVIORAL SEGMANTATION: In behavioral segmentation the company mainly focused on the parents who are all the health conscious of their children. The company focuses on the children who are attractive towards the soft drinks and the consumers. MARKET SIZE: Currently the population of the Hyderabad is 6,809,970. Since the soft drink is the product for all the consumers irrespective of income, age and sex. The market size is huge with respective of population. Here in the case of soft drink we can’t say exact potential customers because this is a generic product and it can be affordable by everyone irrespective of income levels and age and sex. Unmet needs by the competitors: No company had the drink that caters specially to the children and also the mass consumers as well. The company wants to the address this issue which can satisfy the children in a healthy way. The company’s product is also targeted to the mass consumers. The product which mainly concentrates on the children soft drink will consumers to think about the product. This makes product as brand and and places the product position in a satisfactory rank. PESTL ANALYSIS: P-POLITICAL ANALYSIS: In Hyderabad the political effect will be on the business. The allocation of the funds from the government and the taxation on the business will affect the business. The change in the political party will have the change in the policies, and the regulations. The change in policies like restrictions in the product ingredients. The political issues will affect the distribution of the product, manufacturing the product and other issues related to the local and regional parties. E- ECONOMIC ANALYSIS: The GDP of the country plays a major role on particular business with in the country. The recession will affect the business like people lost their jobs and the purchasing comes down. S-SOCIO CULTURAL ANALAYSIS: Now-a-days the lifestyle and attitudes are changing. The people are becoming more health conscious about their children’s health. Because the other soft drink payers are making the product with the ingredients that will affect the children’s health. T-TECHNICAL ANALYSIS: Now a day the people are more aware about the technology. The company is having high end machinery to produce the products. And the company having the technology which is recycles the used bottles. And the company uses the technology in the promotions. L-LEGAL ANALYSIS: The company has to follow the guidelines of the government. The plant has to set up in outside the city the plant has to be not creating any problem to that area. While determining the working hours and wages the company has to follow the government rules. IDENTIFYING THE WANTS AND NEEDS YOUR PRODUCT SERVES: The company is launching a soft drink especially for children’s and also serves the need of the other age groups irrespective of the income and sex. The company is offering this product at a affordable price and it also offering three different flavors. And the product is available to everyone within the city. The company is tie up with the restaurants and bakeries and malls to sell the product. The company is maintaining the quality in the product and along with that price. The soft drink it quenches the thrust of the children it doesn’t crest any other side effects like obesity etc. our product contains less amount of caffeine when compare to other soft drink manufacturers. The caffeine is not harmful for adults but it creates the side effects for childrens. COMPETETOR ASSESSMENT: The company is competing in the food and beverages industry. Soft drinks come under oligopoly market where the market has only limited companies. The industry in India is being estimated to grow at 15% – 17% this year, according to experts. â€Å"Food and beverages segment has not suffered despite the slowdown in the economy. Initially the growth rate is very low in food and beverages because the awareness about the soft drinks is less and the distribution net work is not well. And the prices are high at initially and later the prices are decreased. Growth rate: The soft drink industry is expected to post a 14% growth in value terms in ’03, partly because of increased consumption due to price cuts by soft drink companies at an average of 15% across all brands. The price decrease is mainly because of the competition and also to increase the competition. The price cuts are aimed at increasing the consumer base for soft drinks. Market share of different players in soft drink segment: PORTERS FIVE FORCE MODEL: Threats of new entry Substitutes Revelry between the firms Bargaining power of suppliers Bargaining power of customers 5 FORCE MODEL of the company includes Treats of new entry: The treat on new entrants is low in the market since the initial investment or capital that is required for the entrants is high. The profits and profit margins in the soft drinks market is high. The business is very profitable. Hence the big players or other companies may enter into the market. Substitutes: Present market has very high treat of the substitutes as a business. This is because of the people perception that the drinks may cause the health issues. With the introduction of this new product may address this types of the issues and can sustain in the market. Bargaining power of suppliers: Since the firm is entering into the market with new brand and product there will be a less power with the company to talk with the suppliers for the credit and supplies. Hence the bargaining power of the supplier will be very high where the firm has less power with it. Bargaining power of buyers: Initially when the company launches its product into the market there will be less with the company. The customers who include individual customers, wholesalers, retailers etc will expect the discounts and can bargain for the low price. Treat of rivalry: Presently market consists of very high rivalry even though there are limited players. There is a every chance of attacks from very large and even local players. DIRECT AND INDIRECT COMPETITORS: The competitors of the company are divided into direct, indirect and also the substitutes which can eat the company’s profit one or other way. The direct competitors of the company’s products. Below are the aerated drinks COKE PEPSI THUMBS UP The direct competitors of the non-aerated competitors are MAAZA FROOTI SLICE The indirect competitors of the company are SODA HUBS JUICES OTHER DRINKS The substitutes of the company’s product are COCONUT WATER BUTTER MILK Competitive advantages: Even the company enters into the market where there are big players it has its own competitive advantages. The company having its presence in only HYDERABAD it can look and concentrate on its local markets. The company can have a direct relation with the retailers and wholesalers. Company can directly interact with the local consumers .It is easy to the company to address the issues regarding the product and its distribution. Since the consumers are confined to the local area of HYDERABAD it is easy for the company to forecast the demand and can supply accordingly. When it comes to distribution it will be easy for the company to have easy access since it is local which is known. Competitive disadvantages: The company could struggle in raising the capital for investment and maintaining reserves. The consumer’s acceptance may not be satisfactory since there are big players in the market. The capital that is available with the company is less and the no experience can be some restrictions to the company to operate and do business. There can be threat of attacks from the other competitors which can be direct and indirect. MARKETING STRATEGY The company marketing objective is to be the leader in terms of sales and in terms of revenue and market share. Attracting the customer by maintaining the quality and the price. The company uses the marketing strategy to differentiate the product from its competitors. That will help to the company to gain competitive advantage. Market strategy involves the following: Market scope: As the company focuses the many segments like aerated and nonaerated drinks therefore it is the multimarket segment. Geographic market strategy: Initially the firm focuses mainly in the HYDERABAD market which is considered as the local markets. Marketing entry strategy: The segment is in the stage of maturity. Therefore entry into the market is considered as the INITIATOR since there is no soft drink which is focused specially on the children and can be catered to the all age groups. To survive in the market the company needs to follow certain marketing strategies. PROMOTION: The promotion for the product will be happen with the set of advertisings which include the cartoons to attract the children and an the film stars to grab the attention of the adults and also the set of add which consists of previous generation actors who can take attention of the elders. The soft drink is mainly targeting the children’s so the company creating a add campaign which includes mainly canton. This attracts the children towards the product. As the product is also for the adults and the elders, the advertising will concern with the film stars and other set of attractive ads. The ads will be aired in the all local channels who has a substantial TRP ratings. There will also be set of ads which will be played in the local radio channels and FM stations. There will also be a certain campaigns and designs which will be selective towards the magazines and news papers which can attract the consumers. There will also be hoardings and wall hangings representing the company’s product. There will also be pamphlet campaigns. Company also can go for road shows and shows in malls and multi-plexes which brings the more awareness of the product to the customers. Trade schemes which are benefits to traders and consumers schemes like discounts, offers etc, which benefits to individual consumers. Company can also use these as the promotion schemes which encourage the customers to buy. ELOBRATION OF 4P’S: The 4P’s are 1) Product 2) Price 3) Place 4) Promotion PRODUCT: The product is soft drink. It quenches the thrust of the children’s and it doesn’t creating any side effect to the children’s. And it gives the energy to the children’s. The product is also to the all age groups but the main focus is on the children. The product name is refrsco and the product is manufactured P&P PVT LTD and marketed by the SUPREME BEVERAGES. CORE PRODUCT: soft drink. ACTUAL PRODUCT: bottle size and shape and design. AGUMENTED PRODUCT: monetary and non monetary benefits that a consumer along with the product. PRICE: The price of the product will be determine by based on the fixed cost and the variable cost like manufacturing cost and the transportation cost all costs will be consider while determining the price. The pricing will be done based on the competitor’s price. The prices will vary based on the quantity of the drink. PLACE: The company having a good distribution network and the product will be available in all the places of Hyderabad. The company having both indirect distribution and incentive distribution net work. In direct distribution the company doesn’t sell the product to customer. And in incentive distribution the company having its own outlets which are small in size and those are placed in near to the parks and play grounds and schools. The company tries pushing the product to the distributor or supplier by giving the trade schemes. And the company tries pulling the product by the customers by providing the consumer schemes. The company having collaboration with restaurants and cinema halls and retail stores and shopping malls to make availability of the product. And the company also putting the vending machines in railway stations and in fuel filling stations. PROMOTION: The company following the different type of promotional activities. Making the ads with cartoons and in a different way to understand the children’s easily. The company mainly promoting the product through the television and through printed media likes pamphlets and news paper and hoardings and lollipops etc. The company creating the awareness programs about the product. And company having a tie up with A.P.S.R.T.C to promote the product. Now – a days all the city busses having TV’s in the busses so the promotion through these buses will create unique difference from the competitors. In Hyderabad Most of the people will travel in city busses this will help the company to gain the market share. The company promoting the products through websites also and through tele calling and through the trade fairs and through direct marketing. For the suppliers the company promoting the product by giving the discounts and creating other offers like foreign trip like etc. For the consumer the company promoting the product by giving discount on the product or giving some percentage of soft drink extra with the same price. And another offer like meeting our brand ambassador and giving movie tickets etc. Budget and forecast Sales forecast: Initially there is a need to adopt the push strategy where the product is pushed by the traders to the consumers to buy. This can be done only when there is only the awareness about the product. Initially when the product is launched into the market the sales that is estimated is nearly 60000 to 75000 units as per the local sales of other businesses. The company expects to be the growth of the nearly 12% to 18% for the first 3 months of its presence with the intense and dedicated advertising and promotion. Therefore the sales would be 75000 to 90000 units. After the great campaigns and attractive products of the company the sales may increase up to the 30% which is nearly 100000 to 120000 units. The company forecast its sales as nearly 1200000 units per annum where the company also expects to grow with the rate of 17-20% which can bring the sales up to 135000 units per annum on an average. Profit and margin estimation: The firm expects the limited or low profit margin initially since there will be trade and consumer schemes which will reduce the company’s profit. The company expects to get the substantial profits from 6 th or 7th months of the first year when the product is being launched. The company estimates to have a profit margin of 20-25% of profit margin on each unit irrespective of bottle size which is low when compared to other players in the market. The above profit margin will be confined to the first 4 or 5 months of launch of product. When the company grows for the 5 months the profit margins will also increases with the increase in the demand. Then the company expects to have a profit margin of the 35-40% on each bottle. Strategies for following: Advertising: Advertising includes campaigns and television ads and radio promotions. These are the major expense in advertising the company’s products and create the awareness. This would incur the cost of nearly 50 to 55 lakhs per annum. And another 5lakhs per annum will be required for the company for other programs which include shows in malls, road shows and other promotions. The hoardings and lollipops will incur the 10-12 lakhs p.a Therefore the company would like to invest nearly 25lakhs for advertising. Direct marketing: Direct marketing involves communication about the product to the customers directly through emails, mobiles online display ads, catalogue distribution, promotional letters, and outdoor advertising. The above activities will also incur certain amount of the investment which will be nearly 2 lakhs. Internet marketing: Internet marketing is the powerful tool to promote the brand in the market with less cost and investment. This involves the creation of the website and links which can provide the information about the product and the company. This would involve 5 lakhs per annum. Consumer promotion: The consumer is attracted to the product only when there are offers on the product when it is launched. This involves giving the free samples, discount offers and other benefits. This also involves the cost of nearly 8 lakhs where the company may not get it immediately. Trade promotions: The trade promotion involves giving benefits to the traders who promote and sell the company’s products. Giving benefits to the traders helps the company more .The company expects to incur 12 lacks. Public relation: This includes maintaining relation with the customers as well as with the society. This involves the healthy practices in the business. IMPLEMENTATION AND CONTROL PLAN The company is following the line structure sales force structure because in this the employee doesn’t get orders from other departments they get the orders from their sub ordinates only. This is helpful to the company in terms of reducing the attrition rate. With this structure the employees will satisfy The company is in Hyderabad it has four zone each zone requires four sales executive and one sales manager. The sales executives will go to the market and interact with the shops persons and with the distributors. And the sales manager monitors the sales and maintains the relationship with the distributors and retailers. Based on this the company requires 4 persons for zone sales manager and 16 persons for sales executives and one senior manager for all these zones he will be the head. The executive will report to the zonal manager and the zonal manager will report to the senior sales manager. The company requires the six persons for customer service and for indirect marketing. The HR department is in the company which helps the sales teams by giving training how to interact with the customer how to solve the objections raised by the customer. The HR department always gives the training to sales people and upgrade s them to the current scenario. And the indirect marketing team will support the sales team by giving the leads.

Monday, September 16, 2019

Evolution of Community and Public Health Nursing Essay

Identify a minimum of 3 major events (or influences) in the evolution of community and public health nursing and describe how each event led to advancement of the field. For each event, describe the following: Key health issues at the time Perspectives and goals of community and public health nursing Roles and functions of community and public health nursing Community and public health partnerships at the time Event or Influence: No Child Left Behind Act signed into law (2001). Key health issues Over 50% failure rates noted throughout several states in the United States (Education Week, 2011). Perspective/goals Guaranteeing the quality of public education for all children in the United States with measures to hold schools accountable for their student’s progress by expanding the role of standardized testing (Frontline, 2013) Role/functions School nurses are affected indirectly by the heightened emphasis on accountability for achievement in public education. They actively promote and support achievement for all students in specific ways and help to provide a safe school environment (Costante, C., 2006). Health partnerships School administrators and school nurses come together to promote the well being of all children thus, promoting healthy lifestyles in order to children to perform to the best of his or her ability in school. Ensuring immunizations are up to date as well as supporting preventive screening. How did this event (or influence) advance community and public health nursing? Communication between families and the school district with the help of  school nurses increased the awareness of the importance of health goals. Communication increased with student websites. Promoted school nurse (Advanced Practiced Nurse) with the skills to provide primary health care to children of all ages in schools, thus improving the health and well being of children and adolescences (Keeton, V., Soleimanpour, S., & Brindis, C., 2012). Event or Influence: Balance Budget Act of 1997 created a new program to enable states of offer health insurance to children of low-income and uninsured families. Key health issues Children of low-income were uninsured therefore not receiving proper medical care for health screenings and immunizations as well as treatment for diseases such as pediatric diabetes (Balance Budget Act, 1997). Perspective/goals Projected to achieve gross federal Medicaid savings of $17 billion over those next five years and $61.4 billion over the next ten years from signing (Schneider, A., 1997). Role/functions Public health nurses were seen as having a vital role to achieve improvements in the health and social conditions of the most vulnerable populations (Kulobok, P.A., Thatcher, E., Meszaros, P.S., 2012). Health partnerships Coordination with other public and private programs providing coverage for low-income children. Assistance in helping families enrolling children in such programs. How did this event (or influence) advance community and public health nursing? Although this act helped budget finances for health care coverage for children of low income, it also advanced networks to promote primary care and preventive health care services also brought change in Medicare reimbursement practices (Allender, J., Rector, C., & Warner, K.,2014). Event or Influence: Sudden Infant Death Syndrome Act was passed (1974) Key health issues Sudden Infant Death Syndrome (SIDS) is defined by the CDC as â€Å"the sudden  death of an infant less than one year of age that cannot be explained after a thorough investigation is conducted, including a complete autopsy, examination of death scene and review of the clinical history.† Perspective/goals To understand the underlying causes and mechanisms of the syndrome and provide prevention methods to reduce the risks of Sudden Infant Death Syndrome (SIDS). Role/functions The role of the community and public health nurse would be to promote education for prevention and support for those who have had a loss due to SIDS Health partnerships National Institute of Child Health and Human Development focuses on the need for community resources. Coming together to develop educational programs to help with understanding of SIDS, preventions as well as risks. How did this event (or influence) advance community and public health nursing? The Sudden Infant Death Syndrome Act helped provide information to the community through research and help understand risk factors thus reducing the incidences.

Sunday, September 15, 2019

Dear Grandma

Dear Grandma, Hello, how are you? I hope your doing well, I really do miss you. First I think it is amazing that you found this genetic testing kit online, it does sound very interesting. I do want to explain to you how exactly DNA works. According to (Freudenrich, 2013) in order for cells to function in the body, protein needs to be made. DNA regulates a cells activity, and it is able to do this in two particular steps: Transcription, and Translation. Transcription is a process where there is a copy made of one gene within the DNA.Transcription made possible by an enzyme (which is more a complex protein that works to make a chemical change in the body). I hope this is understandable so far. This specific enzyme is called RNA polymerase, I know, there are a lot of complex names. Well, in order for the RNA polymerase to make mRNA (which is the copy) it has to first bind itself to this specific DNA sequence of the gene, which is called the promoter. This unwinds the two DNA strands, an d uses one as a guide. It then matches new nucleotides (which a compound made up of a phosphate group, a sugar and a nitrogenous base. with their complements on the DNA strand and binds them together to form a complementary copy of the original DNA strand which is now called mRNA. This sequence stops when it reaches a stop codon (which is basically a nucleotide that tells the process to stop). The next process is translation where ribosomes in cells manufacture proteins. The mRNA that was made is then decoded by these ribosomes in order to make a certain amino acid chain, which is called a polypeptide. This polypeptide will then become a protein. Now that I have explained this, I should talk about how diseases can come about.In DNA, there could be an alteration of the sequences of bases. This alteration is called a mutation, which can cause a change in the DNA structure and therefore the way the proteins are being produced in the translation process. For example Grandma, one disease that can be found by genetic testing is cystic fibrosis. Cystic Fibrosis is the disease that our cousin Jake has. He was diagnosed when he was five years old. Cystic Fibrosis is a disease that affects the lungs mostly and sometimes the intestine, liver, and pancreas. It causes difficulty of breathing from lung infections.Although it is treatable, it can get worse. If it does get worse, lung transplant is the last option. The reason a person would want to be tested for this because it is a hard thing to deal with in life. A lot of people, especially younger kids can’t participate in sports, or leave their bed. What kind of life would that be? The reason that some tests determine that you will definitely have a disease and that for some diseases will show if you have likelihood or not because some genetic disorders can be inherited, and some only develop in life according to (Humanillnesses 2013).In addition, some genetic disorders develop due to radiation or chemicals in the world. You know, I will honestly say there are advantages and disadvantages to this at-home genetic test kits. One advantage is that you do not have to make or have many appointments with a specialist of some sort to find this information out. It will take quicker to find the results and you won’t have to waste money on gas, and you will save time. Another advantage is that this allows people their genetic disorder information. This benefits the whole world; it benefits myself if I were to use it.It would also benefit me by knowing what my family, friends and significant others are likely to have. One disadvantage of these kits is that would they be accurate? Would we be able to accurately read this information and understand it by ourselves at home? I thought of this because in (Janice Lloyd 2012) article, she was describing how at home tests are unreliable. I don’t think I would be able to completely trust this product in a topic this important. Another disadvantage is that I’m sure there will be competition between companies about this at- home genetic testing kit. How will I know which companies are fake, or real?Or, how expensive will these kits become? I know you said these kits are apparently $100, but I’m sure if these kits become more popular they will rise in cost. That’s not fair for other families that won’t have this type of money to spend, which creates another problem for the health care issue as described by (Janice Lloyd, 2012) in another article. It mentions that it may be difficult for families to get long term, or life long insurances for some conditions. In a more detailed note, I do believe that companies should also freely market tests for conditions that cannot be cured.I think knowledge is power. So if more people are aware that they will definitely have a certain disease or that their children might have them, there will be, as a result, a more desirable cure for them. Therefore, a louder call for research to be taken place, because after all necessity is the mother of invention. Grandma, after writing the above to you, I will most likely choose to be genetically tested. I want to know if I have some horrible disease in my future. If I had something like Huntington disease, I would choose not to have children.I wouldn’t want to know that I had it and then have a child that tests positive for it and can’t live their life. It wouldn’t be right for me to do that. It’s not fair for any of my future children if this was the case. Bibliography: How DNA Works. (n. d. ). HowStuffWorks. Retrieved April 12, 2013, from http://science. howstuffworks. com/life/cellular-microscopic/dna5. htm Cystic Fibrosis. (n. d. ). Wikipedia. Retrieved April 13, 2013, from http://en. wikipedia. org/wiki/Cystic_fibrosis Cystic Fibrosis. (n. d. ). Wikipedia. Retrieved April 12, 2013, from http://www. umanillnesses. com/original/Gas-Hep/Genetic-Diseases. html#b#ixzz2QOz8WqZ g Genetic testing and disease: Would you want to know?. (n. d. ). USA Today. Retrieved April 12, 2013, from http://usatoday30. usatoday. com/news/health/story/2012-04-09/genetic-testing-huntingtons-disease/54475708/1#. T9e3-dCAwCI. email Genetic testing: Does Kristen Powers have mom's fatal gene?. (n. d. ). USA Today. Retrieved April 12, 2013, from http://usatoday30. usatoday. com/news/health/story/2012-06-02/huntingtons-genetic-testing-followup/55345096/1? loc=interstitialskip

Saturday, September 14, 2019

Global Warming Satir

Global warming is a blessing. I had to do a research paper for my oceanography class about global warming. As I was doing my research, I realized global warming is not a problem at all. Everyone talks about global warming as a problem and how is it going to be a struggle for us to solve it. I see the opposite of that. I think global warming is a big beneficial for mankind in many ways. The earth is going to warm up including people, carbon dioxide will increase, ocean levels will rise and the economy will increase too.As the earth is warming and the weather is always warm, people will not need to heat their house and their heating bills with decrease which saves them money. One study said that warmer winters could save up to 40,000 lives a year in the United States alone, which means less people will die of the cause of cold weather diseases. This also means the cost of health care will also decrease. The carbon dioxide will increase which is great, because plant growth will increase .Increasing in plant growth mean decreasing in the price of food. It also means there will be enough food for everyone and we are going to solve one of the biggest problems which is world hunger. Ending of world hunger means less skinny people will be seen in the world. I have always dreamed to live next to the beach, now with the global warming, my dream will come true. The rise of ocean level due to the melting of icebergs will make the beach closer to home, especially because I live far from the beach.This is a great benefit not only for me, but for everyone that lives far from the beach. Every morning, opening the windows, looking at a beautiful view of the beach, this is marvelous. Without icebergs in the way, the Arctic Ocean would be completely open, creating a new trade route from the Atlantic to Asia. Traveling tickets are always expensive in summer, but global warming could make fall and winter warmer, which means people will not need to travel only in summer and traveling tickets are less expensive.People who have houses next to the beach will have an increase of property value. All that will boom the economy, so there will be no more poor countries. Global warming should be seen as an advantage not as a problem. People should stop complaining about how dangerous is. With the decrease of people dying, the increase of plant growth, beaches close to home and the new trade route from the Atlantic to Asia everyone with should think global warming is a blessing.

Friday, September 13, 2019

Auguste Escoffier - one of the greatest chefs

Auguste Escoffier - one of the greatest chefs Who was this Auguste Escoffier? He was considered the â€Å"chef of kings and kings of chefs† by many people. This is because he was one of the greatest modern chefs having to change the outlook of not only French cuisine but cuisine in general. Escoffier was born on October 28, 1846, in a small village called Villeneuve Loubet, near the city Nice, France. His parents were Jean-Baptiste and Madeleine Escoffier. His father was a blacksmith. Escoffier grew up in a very joyful family surrounding. Escoffier even once dreamed of becoming a sculptor, but at the age of 13, those dreams faded away when he was sent to Nice. Escoffier’s career began when he was 13 years old; when he was sent to work at his uncle’s restaurant in Nice. Escoffier learned great deals from his apprenticeship by working hard and determination to succeed. At the age of 19, Escoffier left his uncles restaurant in Nice for apprenticeship in Paris, France. While there the Franco-Prussian war began. Escoffier enlisted and served as an army chef. During this time of duty Escoffier became well acquainted with canning; Escoffier undertook an in depth study of canning and the techniques for preserving foods such as meats and vegetables. He used this knowledge later in life. After his time with the army, Escoffier returned to Paris to resume his career as a chef. While there, he built an illustrious reputation for himself. The fact that he was a chef of notable rank that served for the public directly raised his popularity; especially considering the greatest chefs at that time strictly worked only for royalty, nobility, or private clubs. It was not until Escoffier met Cesar Ritz that his career really took off. They both met while Escoffier was running the kitchen of the Hotel National in Lucerne, Switzerland. The two men created a great bond and they both opened The Carlton in London on 1899. Unfortunately, due to a nervous breakdown Ritz had in 1901, Escoffier was left to run The Carlton himself until 1919, shortly after Ritz death. It was also during this time that Escoffier learned about the practice of the a la carte menu. In 1935, Escoffier died at the age of 88 shortly after his wife; he was buried in the village he was born in, Villeneuve-Loubet. During his lifetime, Escoffier wrote many books and won many awards. One of his most important book, â€Å"Le Guide Culinaire† is a staple in learning French Cuisine. What made Escoffier so great was not just his impact on the culinary world, but that persuaded other endeavors as well. He was very philanthropic and created many programs and organizations to help feed the hungry and provide financial assistance to retired chefs. This led him to being awarded the â€Å" Legion d’Honneur† in 1919, being the first chef to receive this honor. It must also be noted, that before Escoffier, french cuisine was overly complicated and over the top, disguising the ingredients in dishes. Escoffier brought a new outlook to the industry. To simplify the art of cookery Escoffier eliminated grandiose shows of nutrient; cut back on the figure of class served during a repast and emphasized the uses of lighter sauces and seasonal nutrients. He was besides a house truster in sanitation and organisation in the kitchen. The impact Escoffier made not merely in Gallic Cuisine but besides in the universe is enormous. â€Å"La bonne cuisine est la base du và ©ritable bonheur.†, which means â€Å"Good food is the foundation of genuine happiness† by Georges Auguste Escoffier.

Criminal Activity and Education in The UK Statistics Project

Criminal Activity and Education in The UK - Statistics Project Example From the essay it is clear that that tougher prison sentences reduce crime, particularly burglary. According to the Guardian, research suggests an increase in sentence length for serious offenders can cut burglaries. A research paper on Male unemployment and crimes in England and Wales by Carmichael & Ward indicated that there is a systematic positive relationship between most crime and male unemployment regardless of age. Their results indicated that both the youth and adult male unemployment rates are consistently and significantly positively related to burglary, theft, fraud and forgery and total crime. According to Machin, Marie & Vujić, crime is significantly related to education, especially in the case of property crimes. They find that criminal activity is negatively associated with higher levels of education. Machin, et al research suggests that improving education can yield significant social benefits and can be a key policy tool in the drive to reduce crime. There are m any diagrams in the report which shows that the correlation coefficient value of -0.011 indicates no linear relationship between burglary rate and % of crimes solved. The correlation coefficient value of -0.149 indicates very weak negative linear relationship between burglary rate and average sentence length. The correlation coefficient value of 0.599 indicates strong positive linear relationship between burglary rate and male unemployment rate.

Thursday, September 12, 2019

Management Essay Example | Topics and Well Written Essays - 500 words - 17

Management - Essay Example When Perry Ellis acquired Munsingwear and the Penguin brand, it was presented with huge opportunity to exploit the brand in expanding its market as per the changing requirements of the customers. Foraying into new market requires adopting changes and promoting new ideas and values that can identify with the changing times. Thus, Perry Ellis who has acquired Penguin brand, needs to project new culture that that can meet the demands of the younger generation. The various stores and retail outlets that sell the new products with Penguin brand need to become more fashion conscious and state of the art technology to promote their products. Showcasing the history of the products would greatly promote the firms values and project their ideologies that are ready to embrace change. The corporate culture of new original Penguin clearly exhibits openness towards change that was lacking in the old brand. The various aspects of the interactive elements of the organization, which may comprise of diverse ideologies and personal conflicts of the individuals, work together to produce a cohesive output representing the organization’s unique culture. Organizational culture can be broadly defined through shared vision and collective goals of the organization. Hence, culture promotes flexibility of approach and initiative in decision making suit the changing requirements becomes vital part of organizational leadership. Therefore, organizational culture that is ready to adopt the changing values of the times, greatly facilitates brand to incorporate the changing requirements of the people while ensuring the credibility of the brand and quality of the product. Perry Ellis and Munsingwear primarily targeted the younger generation and diversified the product line to suit the changing demands of the demographic segment. They also used aggressive advertising to attract new market through intense media blitz, using celebrity

Wednesday, September 11, 2019

Jews of Spain relationship with Islamic and Arabic Culture Assignment - 1

Jews of Spain relationship with Islamic and Arabic Culture - Assignment Example Ladino was a romantic language that borrowed much from Judeo-Catalan, Hebrew, and Old Castilian. However, Jews in Spain currently uses Spanish as their language. The adoption of the Arabic culture by the Spanish Jewish started in the twelfth century when Almohades seized the southern parts of the Spain. He gave three choices to the Jews in Spain: death, flee or adopt the Arabic culture. Some of the Arabic cultural practices that Spanish Jews adopted include using of the last name. Jews were renowned of using their first name, their fathers’ name, or even their tribal name but with adoption of the Arabic culture, they were compelled to use the last name. The Spanish Jews adopted washing of legs and hands before entering the synagogue just as the Muslims do; they also adopted Arabic tunes for their sacred songs (Attig 832). In addition, the Arabic rule made the Spanish Jews to shift from their native languages such as Hebrews and Aramaic to Arabic language. The loss of the Jewish language led to extinction of the central literary works that was a characteristic of the Jewish culture. Examples of the Jewish literary works are poetry, Torah, Mishnah, liturgy, and Midrash (Corrà © 172). Moreover, the wide spread of the Arabic language resulted into Bible translation into Arabic. Consequently, Jews shifted from their traditional habit of being religious to secular. Furthermore, the Spanish Jews adopted the court system of settling disputes. Additionally, Jews of Spain accepted the Arabic traditions and customs including clothing in their daily routine (Corrà © 172). Jewish of Spain never lost hope of their culture, however, they took advantage of the Islamic rule to revive their culture by collaborating with them. The Spanish Jews struck an agreement with the Islamic rulers so that they could exercise their religion and culture. This agreement came at a cost because they had to a pay a special tax called jizya. Therefore, they enjoyed

Tuesday, September 10, 2019

Beneth the serface of developmental dyslexia Annotated Bibliography

Beneth the serface of developmental dyslexia - Annotated Bibliography Example In addition, the article presents the three strategies that constitute development of reading. The three strategies include logographic, orthographic and alphabetic skills. The logographic skills relate to the immediate recognition of familiar words. Frith explains that the process of recognizing words require component of salient graphic to serve as important cues. The article precisely defines orthographic skills as an instantaneous analysis of words into the orthographic units. On the other hand, alphabetic skills connote the use and knowledge of each grapheme and phoneme as well as their correspondences. The article extends to present the inherent failures that each of the three principles possesses. However, the article fails to provide a credible developmental model, which explains its limitation. Even though Frith presents substantial work in this article, a need still lies to present credible model, which can function to alert individuals to the existing fallacy that acquired and developmental disorders are

Monday, September 9, 2019

Analysis of The American People by Nash, Gary B Article

Analysis of The American People by Nash, Gary B - Article Example Though the natives often outnumbered them, they had superior weaponry and tactics and overtook the empires in search of precious metals. Anne Hutchinson was a female who confronted the Puritan leadership in the 1630s on issues that were theologically based. Her presence polarized the population and she was banished and excommunicated in 1637 by the male Puritan leaders (92). She settled in Rhode Island where her followers continued the split in the church that she had started. The Puritans were a religious group that believed the Church of England was tainted by the Roman church and wished to 'purify' it by ridding it of all traces of Catholicism. In addition to being religious reformers, they also rejected the social changes that were sweeping over England at the time and found religion to be a way to confront them (89). During the 1630s, the Puritans believed that they had the destiny to be the rulers of the New World and should conquer and civilize the native savages. They were spurred on by epidemics of smallpox that they interpreted as God's will. Pressured for more land, they sought to rule over the natives leading to the Piquet War of 1637 against the Piquet Indians. This victory gave the Puritans a solid foothold and assured the future of British domination (94). The immigrants to the Chesapeake Bay faced a difficult time upon their arrival.

Sunday, September 8, 2019

Organizational improvement plan part 3 Research Paper

Organizational improvement plan part 3 - Research Paper Example This paper will look into the institution’s measures to reduce the fall rates by integrating quality improvement strategies in performance measures, applying information technology, and involving benchmark and milestones. Methodologies for Integrating Quality Improvement in Performance Measurement Quality improvement strategies achieve their full potential when they are part of the performance measurement. This plan tries to avoid duplicating ideas in the methods of integration to prevent â€Å"unnecessary confusion on providers and confusion among consumers† (Board on Healthcare Services, 2006, p. 83) present in other medical institutions’ plans. In doing so, the plan will focus on the most important elements identified to decrease patient fall rates and achieve the hospital’s ideal rate. Three quality improvement strategies, audit and feedback, patient education, and provider education, can be beneficial when used in performance measurements such as proc ess measures and outcome measures. Process measures are useful to â€Å"quantify the delivery of recommended procedures or service† (Institute of Medicine et al., 2003, p. ... For instance, provider education is a priority when the center wants to transfer efficiency to patient education as part of the process measures. An advantage of having a framework is that it lessens duplicating quality of the aims; however, it has less to do with the actual performance of methodology. Public reporting is another method to improve the plan’s decrease of patient fall rate. This method â€Å"sought to inform consumer choice and stimulate provider improvement† (Smith, Mossailos, & Papanicolas, 2008, p. 10). The method requires full participation of the consumers to have adequate data to assess the provider. However, the reports proved to have â€Å"very little impact on the behavior of practitioners or organizations† (Smith, Mossailos, & Papanicolas, 2008, p. 11) when the practitioners are unaware of how the initiative goes and there is little or no financial incentive attached to it, which in turn, would make the method useless and a waste of effor t. Using information systems or data gathering is the initial process of quality improvement (Smith, Mossailos, & Papanicolas, 2008). Through it, providers would have an overview on which aspect they have to improve. This is beneficial because it improves the institution as a whole, using technology. However, technology is rapidly advancing and keeping with the latest developments would mean a large sum of investment (Smith, Mossailos, & Papanicolas, 2008). Financial budgeting would be a problem, if not shouldered by a bigger organization or the government. These methodologies are interconnected and all include information dissemination and organized practice. Taking into consideration this institution organizational